Considering Nature’s Sunshine?
The Natures Sunshine company is a multi-level marketing company that promotes a range of weight loss and detox products.
The company uses direct sales and multi-level marketing, and recruits salespeople from all over the world.
This Natures Sunshine review will examine the business opportunity and help you to decide whether it is right for you.
Plus, let’s take a look at if YOU can really make money promoting the product, service and business opportunity.
Well, what to you think? Are you willing to MASTER MARKETING to make the money-making magic happen?
Nature’s Sunshine Company History
The Natures Sunshine company was founded in 1972.
It was a family owned and run business and the Hughes family has taken it from humble roots – encapsulating capsicum by hand in their own kitchen, to turn it into a multinational enterprise that uses the multi-level marketing business model.
The company still primarily operates out of the United States, and uses that as its core market, but many Natures Sunshine products have now become popular in Europe too.
One thing that is definitely worth noting in this Natures Sunshine review is that the company was recognized by Utah Business Magazine as being one of the best public businesses to work for.
It offers good employee benefits that go above and beyond what is required of the company. In addition, it was credited as one of the most trusted companies by consumers in 2013 according to Forbes magazine.
Nature’s Sunshine Products and Services
Natures Sunshine has greatly expanded their product line since the days of selling capsicum capsules.
Today, they offer a huge range of supplements including allergy remedies, cleansing products, nutritional supplements and weight loss products.
These products are not FDA tested, but they do comply with the regulations for dietary supplements and the brand is well regarded in the eyes of consumers.
The labeling is clear, and the supplements are generally reasonably priced.
The Nature’s Sunshine Business Opportunity
The thing that most people will be reading this Natures Sunshine review for is the details of the business opportunity, so let’s take a look at what they offer.
There are two ways to get involved with Natures Sunshine.
You can join as a member, or you can become a distributor.
Members get a discount of up to 33% on the retail cost of the products that they sell, and have access to a selection of more than 500 products to promote.
There is a nominal joining fee, but once you have signed up you can purchase as many or as few products as you wish per month. You will be given free training in the products, which will help you to promote them and grow your sales network beyond just your family and friends.
If you want to sell Natures Sunshine products in a retail store, then the company will help with this, and they offer rebates, discounts and commission to retailers, with commissions going down for up to six levels.
The company does not promote the prospective earnings or give an indication of how much their most successful affiliates bring in, but it does describe some of the best bonuses that they offer – the most successful affiliates can enjoy exotic trips, cruises and even a car payment.
The structure rewards people both for their own direct selling, and for building a network and a downline.
The tier system works, in most cases, better than a flat downline and if you have access to a steady stream of repeat orders (something that is likely with a consumable product) then you can make a living wage after a few months of promotion.
Yes, it takes work, but all real marketing opportunities do, and in this case hard work pays off.
How to Grow Your Business
Natures Sunshine cares about their salespeople, and offers some good advice about how to grow your business on their own blog.
They believe that the key to success is to grow a big network, and to focus not on the sale itself but on finding high quality leads.
Natures Sunshine encourages consistent effort, effective networking, and developing both knowledge and a passion for the product.
They say that people who are good at making new contacts and following up on strong leads are likely to succeed, and encourage people to break away from the figures and sales-focused way of promoting products.
This is a stance that is quite easy to agree with, especially for an in-demand product such as a nutritional supplement.
High quality supplements from a popular brand are an easy sale, and since the program offers commission on your product sales as well as the purchasers made by managers in your downline, with 12 percent commission levels being quite easy to attain, the potential for a good income is clearly there.
Natures Sunshine is a good brand for anyone who wants to get started with affiliate marketing.
They have a good reputation and the product that they sell is something that is consumable, always in demand, affordable and easy to promote.
In addition, the company’s involvement with things such as The Sunshine Heroes Foundation (of whom they were one of the original sponsors) is something that means that people are receptive to the brand name.
If you are a novice marketer, then choosing a trusted brand is a good idea because it removes many of the worst hurdles for being an affiliate.
The commission structure, with 12% for level 1, 4% for level 2 and 2% for level 3 is quite generous, and offers potential for huge earnings for someone who is able to grow a good downline.
The startup costs are low, and the demand for the product is there. In addition, the demographics that are interested in the product are broad.
Even if there is already a Natures Sunshine distributor in your area, you can carve out your own niche by targeting weight loss clubs, older people, athletes, women who are interested in anti-aging products, or even busy professionals who want to stay healthy.
The key to success here is creativity.
Pick a niche that you know a lot about, and something you would be good at networking for, and focus your energy on those people.
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